How Michaels Boosted Loyalty with a New Personalization Strategy

How Michaels Boosted Loyalty with a New Personalization Strategy Introduction Michaels, the largest arts and crafts retail chain in North America, has over 1,200 stores and a community of millions of loyal “Makers.” However, connecting individually with Makers at scale poses immense challenges. This case study explores how Michaels implemented an AI-powered omnichannel personalization strategy […]

Canva: leveraging generative AI to drive innovation in graphic design

Canva: leveraging generative AI to drive innovation in graphic design Introduction Canva, a leading DIY graphic design platform, has undertaken a rapid integration of generative AI capabilities over the past year to automate and enhance creative workflows for its users. Named Fast Company’s 2023 Design Company of the Year, Canva provides a timely case study […]